FruCall: Free comparison shopping with your cell phone

Ever thought you found the most ridiculously good deal in a store, only to realize after the fact that you could’ve saved more by shopping online – or vice versa? Yeah, it’s happened to all of us.

It would be nice if you could know at that very last moment before purchasing if you were getting the best deal, right? Now you can – thanks to your cell phone and a sweet little idea called Frucall.

Frucall is a free mobile phone service which allows you to perform product searches in 3 easy ways while on the go:

1. Voice: If you’re in a store and you want to know if you’re getting a good deal, call: 1-888-DO-FRUCALL (1-888-363-7822). Enter the product bar code or ISBN. The service will tell you what product you’re looking at and what merchants are offering for it online.
See how to use Frucall Voice  

2. Text: Just text the product’s barcode, or brand and model, to FRU11
(37811). Be as specific as possible, i.e., AT&T LG Vu CU920. Then, they’ll instantly text you the best available online prices found for that product. Just keep in mind: Frucall is free, but standard text rates from your carrier apply.
See how to use Frucall Text

3. Mobile Web: Point your mobile browser to http://frucall.com/m. Click ‘Product Search’, enter the product’s barcode, or brand and model, and hit ‘Submit’. Click through the list of available deals to find the best one. It’s the same deal as the texting option: Carrier rates for web access will apply.
Try Frucall Web online now

This option works best on a Smartphone or PDA. If you don’t have one, we know a good place you could get one.

Plus, Frucall extends beyond your mobile: Log in to www.frucall.com from anywhere to access all of your past SMS-based searches, get more product information, or place online orders.

Considering that new deals and offers can appear on the internet at any moment, Frucall is a nifty little tool to have.  Literally, you could check an item’s price all the way up to the cash register – if there’s a lower price you can walk right out of the store and get it online.  The days of buyer’s remorse are over – or at least numbered thanks to Frucall.