Cell Phone Store Sales Tactics Deemed Scandalous in the U.K.

We’re not missing anything, are we? When you go to a cell phone store, what are your expectations? Certainly not the best price, and certainly not unbiased advice. If you could find that at the local store, there’d be no need for online stores like Wirefly.com.

So we found it amusing that this notion – that carriers and salespeople have other motivations — appears to be scandalous over in Great Britain.

As the British television investigator reports, these are “some of the mobile phone industry’s most closely guarded secrets,” secrets that “the mobile phone industry doesn’t want you to know.” We learn how “their stores sell us deals that many of us don’t want or need, and in the process make sure that they and their employers earn secret commission.”

I should invite this guy to spend a weekend at a mall in the U.S. He’d get enough material to last the rest of the year.